Some of the links in my articles may include affiliate codes. This means that if you use these links, both you and I may benefit—typically, you’ll get a discount, and I may earn a small commission or benefit. Rest assured, I only recommend products and services I genuinely believe in and stand behind. Not every link is affiliate-based, but I wanted to be upfront about the ones that are.
The New Mitsooz: Built for Creatives, Rooted in Integrity
Mitsooz has always been rooted in a deep love for creative expression. What began as my personal curated shop is now evolving into something bigger — a space to uplift and support other artists and makers. The goal has never changed: to ensure creatives are recognized, respected, and able to thrive while they’re here. One […]
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How a Strategic Meow (and a Whole Lot of Love) Made Slate Dixon Family
Never in my wildest dreams did I think I’d have a cat. I’m talking ever. But somehow, Slate Dixon had a very different plan—and I’ve gotta say, she executed it flawlessly. From the very first day we met her, she decided we were hers. Not the other way around. This girl didn’t tiptoe around like […]
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Trust Isn’t a Strategy—It’s the Foundation: Here’s How to Build It
In a world where digital noise is louder than ever, building a brand that people actually trust isn’t just important-it’s everything. As leaders, we’re constantly told to scale fast, grow faster, and do whatever it takes to stand out. But here’s the truth: trust is what makes a brand sustainable. And spoiler alert: it doesn’t […]
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How to Get Organized and Boost Productivity: Simple Strategies That Work
Staying organized is a skill I’m constantly working to refine. Some days, everything flows seamlessly, and other days, I need a little extra structure to stay on track. When I find myself overwhelmed with big plans, I reach out to my friend Ty to help break things down into smaller, manageable tasks. (For those of […]
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How Great Founders Lead: Building Teams with Trust, Not Control
If there’s one thing I’ve learned from interviewing brilliant founders like Nichole Healey, CEO of MAE, it’s this: great leadership starts with trust. In Tysheda and I’s recent conversation on Authentic Ambitions, Nichole opened up about her leadership approach. She leads a fully remote team across time zones, yet what keeps her company thriving isn’t […]
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Building a Business is Hard: Here’s What You Need to Know Before You Start
The Expectations When you first step into entrepreneurship, it’s easy to believe: These expectations aren’t wrong—but they take time to become reality. And that’s exactly what this article is about: giving you a behind-the-scenes look so you can prepare for the journey ahead. Entrepreneurship is an exhilarating journey, but it’s also one of the hardest […]
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The Ultimate Guide to Business Validation: Product, Service & Hybrid Strategies
Starting a business is exciting, but before you invest too much time and money, you need to validate your idea—essentially proving that there’s a demand for your product or service. The good news? There are multiple ways to do this depending on your business type, and I’ll walk you through strategies for product-based businesses, service […]
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Beyond Decor: The Mitsooz Commitment to Artistry, Craftsmanship, and Luxury
Some things just feel different. Maybe it’s the weight of a perfectly crafted object in your hand. The way a scent lingers, telling a story you didn’t expect. Or that moment when someone walks into your space, takes a breath, and says, Wow, this is beautiful. Not in a flashy, over-the-top way, but in a […]
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Forget the Business Plan (For Now): Why Nailing Your Customer Persona is Step One
If you’ve ever been told to start with a business plan, you’re not alone. It’s one of the first things people say when you mention starting a business. And while a business plan is important, I’ve found that most people skip an even more important step—creating a customer persona. A business plan is a roadmap. […]
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The Power of Being Real: How to Balance Professionalism & Personality
Somewhere along the way, we were sold the idea that being an entrepreneur means always looking polished, talking in business jargon, and exuding corporate-level seriousness. But let’s be real—we’re all figuring things out as we go. And the ones who thrive? They’re the ones who embrace their authenticity, not just their ability to wear a […]
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Built on Passion: The Path That Led Me Here
My passions have shaped every step of my journey, influencing how I build businesses and create meaningful connections. From an early age, I was drawn to storytelling—not just in the traditional sense, but in how stories connect people, ideas, and opportunities. Whether it was introducing friends to career paths, curating meaningful spaces, or building a […]
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Saying No Without Regret: How to Protect Your Time & Business Goals
You may have already heard the phrase “No is a complete sentence.” But what does that really mean? At its core, it means that you don’t need to justify, explain, or over-apologize when you choose to decline something that doesn’t serve you. Saying no is about setting boundaries, protecting your time, and ensuring that what […]
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No Excuses: How to Start Your Business With What You Have
Too many people delay their dreams because they think they need everything to be perfect before launching. They believe they need a massive budget, high-end equipment, or a fully built-out team. The truth? You don’t. If you have an idea and the drive to make it happen, you already have what you need to start. […]
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Beyond the Sale: How I’m Encouraging Engagement, Reviews, and Repeat Buyers
Some links in this article may contain affiliate links, which help support my site and allow me to continue providing free resources and insights. If, like me, you’re running an online business, one of the biggest challenges you’ll face is getting customer feedback and visibility. This is something I’ve been actively working on with Mitsooz, […]
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Lessons I’ve Learned After 10 Years in Entrepreneurship
After a decade in the entrepreneurial world, I’ve learned a lot—sometimes the easy way, but often the hard way. Entrepreneurship isn’t just about having a great idea; it’s about execution, adaptability, and surrounding yourself with the right people. Here are the biggest lessons I’ve picked up along the way. 1. The Most Successful or Genuine […]
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