Too many people delay their dreams because they think they need everything to be perfect before launching. They believe they need a massive budget, high-end equipment, or a fully built-out team. The truth? You don’t.
If you have an idea and the drive to make it happen, you already have what you need to start. Here’s how to make it work without the bells and whistles:
1. Need a Database? Use Excel or Google Sheets.
You don’t need expensive CRM software when you’re starting out. Excel and Google Sheets are free, simple, and effective for keeping track of customers, finances, or even product inventory.
2. Need a Camera? Use Your Phone or Laptop.
You don’t need a fancy DSLR or high-end setup—your smartphone or laptop camera is enough to start. What matters is your content and consistency. Upgrade later when your business can afford it.
3. Need Reviews? Use Google Forms or Typeform.
If you need testimonials or user feedback, create a simple form on Google Forms or Typeform. Send it to early customers, friends, or anyone who has used your product or service.
4. Need a Pitch Deck? Use Canva or PowerPoint.
Creating a professional pitch deck doesn’t require hiring a designer right away. Canva and PowerPoint have easy-to-use templates that make putting together an investor deck or business proposal simple. If you want a more polished look, hire a freelancer on Fiverr or Upwork.
5. Need a VA? Use Fiverr or Other Freelance Platforms.
If you’re overwhelmed with tasks, hire a virtual assistant (VA) on Fiverr, Upwork, or OnlineJobs.ph. You don’t need a full-time employee—just someone to take tasks off your plate.
6. Need an Audience? Start With Your Friends & Online Communities.
Don’t overthink audience-building. Start where you are. Ask your friends, family, and colleagues for support. Engage in online communities related to your industry. Be visible, contribute, and build relationships.
7. Need Advice or Mentors? Try SCORE, SBA, or Local Business Groups.
There are free mentorship programs like SCORE, the SBA (Small Business Administration), and local business meetups that offer advice from experienced entrepreneurs. Ask for guidance—it’s free!
8. Need a Website? Start With a One-Pager.
You don’t need a fully built-out website. Start with a simple one-page website on WordPress.com, Carrd, or Squarespace. At the very least, invest in a paid domain and hosting service since web hosts often offer great entry deals for the first year.
9. Need a Payment System? Start With What’s Accessible.
Before investing in complex payment processors, use platforms like Cash App, PayPal, or Stripe. However, create a separate account for business transactions. Mixing personal and business finances can cause headaches—especially during tax season.
10. Do Things as Ethically as Possible—Check the Legalities.
Shortcutting legal processes can come back to bite you. Research business structures, taxes, and compliance rules for your industry. Protect yourself before problems arise.
11. Need to Know Where to Start? YouTube is Free.
For literally anything—from marketing to business setup—YouTube has answers. Before paying for expensive courses, see what free resources are available.
12. Need to Improve Your Skills? Use Udemy, Coursera, or Skillshare.
Upskilling doesn’t have to be expensive. Udemy, Coursera, and Skillshare offer affordable courses on everything from marketing to finance to design.
Final Thoughts: Stop Waiting & Just Start.
The biggest mistake people make? Overthinking instead of taking action. You don’t need everything to be perfect—you just need to begin. Start with what you have, improve as you go, and build from there.
If you want to get advice without the gatekeeping, check out StarahDixon.com. You can also email or comment below with topics you want me to discuss—or even hear from fellow founders themselves over at Authentic Ambitions.
The biggest mistake people make? Overthinking instead of taking action. You don’t need everything to be perfect—you just need to begin. Start with what you have, improve as you go, and build from there.
